Tuesday, September 18, 2012

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Banner ads primarily came on the Internet in 1994. There are 2 main benefits of banner ads. The first of these is that it lures the user and genuine fern ugg australia boots sale beckons him to click genuine fern ugg australia boots sale on the banner ads through which the user reaches the advertiser's websites. This is called a 'click through'. The number of click-troughs divided by the number of impressions is called a 'click through ratio' or 'click rate'. Its easy to measure and shows a direct measure genuine fern ugg australia boots sale of a banner's effectiveness. Secondly banner ads help build brand recognition. Although ad agencies may claim otherwise it is almost impractical to measure. Utilizing user surveys and market research can be done but these may not be precise and abstract compared to the straightforward business of measuring click throughs and site traffic. An important fact to remember is that if you want your ads to be seen you have to make them compelling towards the user.

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